How much are the games in the AARP catalog worth?
FOX NEWS — You may think your favorite games and apps are worth hundreds of dollars, but that’s not the case for thousands of them.
The games, apps and accessories on the Aarp platform are valued at hundreds of millions of dollars.
The AARP says that the value of all the AARPs products and services is $17 billion.
The value of apps on the platform is about $2 billion.
Apple alone makes up more than half of the market, and the average price per app is about half of what it is on Amazon.com.
But that’s a very conservative estimate, and AARP president and CEO Bill Caudill says that a lot of those prices are inflated.
“We estimate the average cost per AARP app to be somewhere around $1.25, which is quite expensive,” he told Fox News.
“You’re talking millions of apps in the market right now that are priced at less than $1.”
AARP spokeswoman Stephanie Miller said AARP also buys a lot more games and games software than other retailers.
“I can tell you that we have purchased over one million apps from the AARRP platform over the last 12 months and I would say that we’ve purchased about 100 million games, more than any other platform,” she said.
“There are over 5,000 million games and more than 50 million games on our marketplace.”
The AARRPs games include AARP, Apple, Amazon, Microsoft, Nintendo, Playstation and Xbox.
Most of those are available on the iOS and Android mobile platforms.
The Apple and Amazon platforms are used by tens of millions, but there are some apps on other platforms that are not available on those platforms.
AARP bought the app platform, AppTribe, in December to help promote its membership program.
It now has more than 40 million members, and its members have played nearly 1.3 billion games.
Miller said the app market is growing at a “pretty consistent pace.”
“Our membership platform has grown faster than any of our competitors in the past six months, and we anticipate that to continue,” she told Fox.
She said it is hard to predict how much more revenue AARP will make from AARP apps and games, but said that the company will probably make about $5 billion from the platform in 2018.
“It’s not going to be a billion dollars a year,” Miller said.